Privacy Policy

By entering this website, you consent to the terms of this Privacy Policy. By submitting your Information to Amrut Kesar, you will be treated as having given your consent for processing your information in a manner provided in this policy.

Amrut Kesar respects the privacy of individual/visitor and is committed to take reasonable precautions to protect Personal information and `Sensitive Personal Data or Information’ (“SPDI”) (and together “Information”) of visitors of this Amrut Kesar website and comply with all legal, regulatory and/or contractual obligations related to data privacy.

This policy covers the processing, storage and access to Information as required under lawful and/or contractual activities with Amrut Kesar  or otherwise required in the normal course of business. It describes Amrut Kesar policies and procedures on the collection, usage and disclosure of Information provided/received by natural persons and meets the requirements established under:

  • The Information Technology Act, 2000 – Section 43A; and
  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011.

Amrut Kesar has adopted the “Privacy by Default” principles in its approach to data privacy i.e. privacy of data and information is upheld first by default.

This policy applies to Information collected and processed by Amrut Kesar consisting of following:

  • SPDI, which is such personal information that is collected, received, stored, transmitted or processed by Amrut Kesar, consisting of:
    • Password
    • Financial information such as bank account or credit card or debit card or other payment instrument details
    • Physical, physiological and mental health condition
    • Sexual orientation
    • Medical records and history
    • Biometric information
    • Any detail relating to the above personal information categories as provided to Amrut Kesar for providing service; and
    • Any of the personal information received by Amrut Kesar for processing, stored or processed under lawful contract or otherwise.
  • Personal information which is information related to a visitor, or a combination of pieces of information that could reasonably allow him to be identified. Personal information may consist of full name, personal contact numbers, residential address, email address, gender or date of birth.

Please note that any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as SPDI.

Amrut Kesar shall collect and use Information for legitimate business purposes in order:

  • that a visitor may download information, products and take advantage of certain other features of Amrut Kesar’s website;
  • to provide information or interactive services through this website, to the visitor’s e-mail address or, where the visitor wishes it to be sent by post, to the visitor’s postal address;
  • to seek the visitor’s feedback or to contact the visitor in relation to the services offered on Amrut Kesar’s website;
  • to process orders or applications submitted by the visitor;
  • to administer or otherwise carry out Amrut Kesar’s obligations in relation to any agreement that the visitor may have with Amrut Kesar;
  • to anticipate and resolve problems with any goods or services supplied to the visitor;
  • to create products or services that may meet the visitor’s needs; or
  • to process and respond to requests, improve Amrut Kesar’s operations, and communicate with visitor/s about Amrut Kesar’s products, services and businesses.

Amrut Kesar shall collect only minimum Information required to meet the purposes mentioned in this policy. Neither Amrut Kesar nor its representatives shall be responsible for the authenticity of such Information provided by the visitor/s. As normal business practice, Amrut Kesar  may collect Information in order to enable the secure online authentication, interaction and transaction with natural persons. This may include the installation of cookies and the collection of other session data.